Redcats Makes Major Strides in Online Retail, Deploys a Single eCommerce Platform Worldwide
Redcats is a subsidiary of PPR, a nearly €18 billion corporation headquartered in France. Besides Redcats brands that include Woman Within /Lane Bryant, and Jessica London, PPR’s collection of well-known brands includes international retailers such as Printemps, Gucci, YvesSaintLaurent, and Stell/McCartney. Recently, Redcats participated in a global eCommerce Webcast for online retailers.
Redcats brands are ranked number 3 worldwide in home shopping and the 19th largest retail cataloger just behind JC Penney and Sears. Redcats statistics are impressive with sales of €4.4 billion in 26 countries, 60+ e-commerce websites, 30 catalogs, 100+ stores and 38 million active customers. According to Redcats USA, they have been able to advance their lead as an agile competitor in online and catalog-based retailing leveraging site search, navigation and merchandising technology .
