Cosmetics leader Estee Lauder has announced that it has closed down its site -- Gloss.com -- after six years of operation effective at the end of June, 2007. Gloss.com was one of the leading stand-alone e-commerce sites, ranked 180 in the Internet Retailer Top 500 sites and featured deep content and tools that enabled shoppers to personalize beauty product purchases.
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The site offered shoppers nearly 5,000 products and was originally launched as a partnership between Estee Lauder and such consumer brand manufacturers as Chanel S.A and Clarins.
Over the last few years, Estee Lauder emerged as the majority owner. The company has decided to close down Gloss.com and concentrate on better serving customer needs on its other commerce-enabled web sites such as Clinique.com and Aramis.com.
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About the Authors
Lawrence Fournier
Lawrence Fournier is a Marketing Consultant focused on Retail Technology. Lawrence is based in Massachusetts and is a regular contributor to the Retail Blog.
Lawrence Fournier is a Marketing Consultant focused on Retail Technology. Lawrence is based in Massachusetts and is a regular contributor to the Retail Blog.
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Estee Lauder Kisses-Off Gloss.com
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