Retail-Blog

According to Nielsen//NetRatings MegaView Retail Report that measures online consumer retail activity and purchasing behavior, the Lane Bryant web site had the highest visitor conversion rate of any e-Commerce site tracked by Nielsen in the June, 2007 report on May, 2007 activity. Visitor conversion rate is the ratio of buyers to visitors at a web site. It is the key metric by which all commerce sites measure themselves, because it is directly related to revenue.

Cosmetics leader Estee Lauder has announced that it has closed down its site -- Gloss.com -- after six years of operation effective at the end of June, 2007. Gloss.com was one of the leading stand-alone e-commerce sites, ranked 180 in the Internet Retailer Top 500 sites and featured deep content and tools that enabled shoppers to personalize beauty product purchases.
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The site offered shoppers nearly 5,000 products and was originally launched as a partnership between Estee Lauder and such consumer brand manufacturers as Chanel S.A and Clarins.
Over the last few years, Estee Lauder emerged as the majority owner. The company has decided to close down Gloss.com and concentrate on better serving customer needs on its other commerce-enabled web sites such as Clinique.com and Aramis.com.

In light of the well-know data compromises including TJX Corp reported earlier this year by the retail-blog.com, Visa USA announced a program earlier in the month of July designed to help the nation's small businesses improve their security.

Visa's program calls for acquiring financial institutions to strengthen their existing data security efforts to identify and address risks among their small merchant customers, including identifying whether merchants are storing sensitive account data and are complying with the industry-wide Payment Card Industry Data Security Standard (PCI DSS). Visa has long required all entities, including small businesses, which store, process, or transmit Visa cardholder data, to comply with PCI DSS.