Internet Retailer 2007 annual exhibition and conference took place in San Jose, CA June 4-7th. The Conference boasts the single largest gathering of retail executives in the United States with more than 4,000 attendees, 105 speakers, and 245 exhibitors. Attendees report that site search and improving conversion rates were the hottest topics during this year’s conference. It was clear from the variety of eCommerce practitioner speakers that bullet-proof site search was essential to increasing conversion rates.
Progress EasyAsk was a major exhibitor at this year’s conference with a brand new 10’ by 20’ booth located strategically on the exhibition floor. Booth traffic at EasyAsk was high with live demos going non-stop. EasyAsk conducted a drawing for a high-end set of Bose QuitComfort3 Acoustic Headphones that were won by an attendee from House of Antique Hardware (houseofantiquehardware.com). EasyAsk also participated in the Win the Wheels contest sponsored by Internet Retailer where a 2007 Mercedes convertible was given away. Also, EasyAsk, part of Bedford, MA based Progress Software hosted a customer event – a night out at the ball park to watch the Red Sox play Oakland Athletics.
Progress EasyAsk’s product site search, navigation and merchandising technologies deliver an unparalleled shopping experience. In fact, Nielsen NetRatings consistently reports unmatched online visitor conversion rates across EasyAsk’s eCommerce customers. Using advanced linguistics technology, EasyAsk delivers the most relevant product set possible today. It enhances the experience by presenting the features available for those products to the shopper, consistently enabling them to browse and find the product(s) they want to buy! Business marketers use advanced merchandising tools to enrich the shopping experience and ensure that business rules are met; whether to present refinement choices for each product category or alternative/complementary products or offers. EasyAsk blends and balances search, navigation and merchandising technologies based upon your product set and target audience and ensures a consistency across each of your customer interaction channels, from online to call center. Together, these increase conversion rates, average order size and overall customer satisfaction.