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Lawrence Fournier
Lawrence Fournier is a Marketing Consultant focused on Retail Technology. Lawrence is based in Massachusetts and is a regular contributor to the Retail Blog.

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Retail "Site Search" Successes

Lillian Vernon and Redcats USA Receive Retail Industry Recognition for Leadership in Search and online Conversion Rates
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Redcats Deploys International Advanced Search and Online Merchandising Technology to Deliver Consistent Multichannel Customer Experience
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Sites Search for Search Services
Can e-tailers re-create the in-store experience online?
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« May 2007 | Homepage | July 2007 »

June 2007 Archive


June 22, 2007

The Results are In – Internet Retailer Top 500 Guide Now Available

Each year, Internet Retailer, the leading information provider for the e-retailing industry, looks at the Top 500 online retailers to provide a logical ranking for America's largest e-retailers based on their annual sales on the web. The all new Top 500 Guide contains the very latest competitive data on the leaders of web-based retailing who account for nearly two-thirds of $135-billion e-retailing industry in the U.S.

Click on the link below to read datapoint excerpts from the new research.

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June 25, 2007

Site Search and Conversion Rates Top the Buzz at Internet Retailer 2007 Conference & Exhibition

Internet Retailer 2007 annual exhibition and conference took place in San Jose, CA June 4-7th. The Conference boasts the single largest gathering of retail executives in the United States with more than 4,000 attendees, 105 speakers, and 245 exhibitors. Attendees report that site search and improving conversion rates were the hottest topics during this year’s conference. It was clear from the variety of eCommerce practitioner speakers that bullet-proof site search was essential to increasing conversion rates.

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June 27, 2007

The iPhone -- The Next Newest Thing We Can't Live Without

AT&T and Apple hope the introduction of the new iPhone on June 29th will cause the next retail frenzy. The device, which uses a touch-sensitive screen rather than a keypad, has been hotly anticipated with more than 1 million people signing up with AT&T to receive notice when the device is available.

Using the same hype techniques that toy manufacturers use for the launch of new gadgets and games like the Tickle-Me-Elmo doll, we will certainly hear about people camped out in lines for days and the ridiculous and inevitable stampedes of customers rushing to order the $500 - $600 unit.

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Industry Events

August 6-9, 2007
eTail DC
Hilton, Washington D.C.

Blog Topics by Focus

Industry Blog Roll and Portals

The following are links to some blogs and web sites for retailers and consumer products manufacturers
  • POPAI Job Bank
    Job openings and opportunities for employers and employees in the point-of-purchase advertising industry
  • Retail Wire
    Daily discussions and comments on important retail issues
  • Church of the Customer
    All about word of mouth, customer evangelism, and citizen marketers
  • Malls of America
    Vintage photos and stories of American shopping malls