Redcats is a subsidiary of PPR, a nearly €18 billion corporation headquartered in France. Besides Redcats brands that include Woman Within /Lane Bryant, and Jessica London, PPR’s collection of well-known brands includes international retailers such as Printemps, Gucci, YvesSaintLaurent, and Stell/McCartney. Recently, Redcats participated in a global eCommerce Webcast for online retailers.
Redcats brands are ranked number 3 worldwide in home shopping and the 19th largest retail cataloger just behind JC Penney and Sears. Redcats statistics are impressive with sales of €4.4 billion in 26 countries, 60+ e-commerce websites, 30 catalogs, 100+ stores and 38 million active customers. According to Redcats USA, they have been able to advance their lead as an agile competitor in online and catalog-based retailing leveraging site search, navigation and merchandising technology .
Redcats has deployed a single global platform for eCommerce for its network of online retailers called Millena. The eCommerce Platform hosts and manages multiple Web stores on a common infrastructure and allows a high degree of customization to fit the various unique brand identities and business objectives. Millena also allows all divisions to share in emerging technologies while providing the ability to implement best practices across the entire corporation.
As part of Millena, Redcats deployed a single solution for site search, navigation and merchandising from Progress EasyAsk. The site search solution uses multi-lingual linguistic search for English, French, Dutch, Portuguese, Spanish, German and more. As a result of the deployment, Redcats online conversion rates have been near or at the top of the Nielsen//NetRatings reports since May 2006, when Nielsen first started tracking Redcats sites. In fact, the company’s brands have been in Nielsen//NetRating’s top ten highest conversion rates seventeen times.
In addition to the dramatic increase in conversion rates, the deployment has allowed the company to establish e-commerce best practices across Redcats’ leading retail web sites worldwide -- visited by approximately 15 million unique shoppers each month.