Like so many retailers these days, Foot Locker has seen a substantial growth in the eCommerce channel. In 2006, the retailer posted web sales of $270 million, an increase of 11.1% from web sales of $243 million in 2005. The web is now the main direct sales channel for Foot Locker Inc. jogging far ahead of catalog sales.
Internet sales were only 5% of total sales in 2006, but 71% of total direct sales of $380 million. Some of the gains in Internet sales were offset by the decrease in catalog sales by 20.3% to $110 million in 2006 from $138 million in 2005. According to the company’s annual report, customers are browsing and finding products in the catalogs and then making purchases on the Internet. This seems to be a major trend for many leading retail catalog companies.